Spas should create spaces welcoming to all guests , like the inclusive environment prioritized by Miraval Resorts & Spas .
“ Everyone deserves to experience the transformative power of holistic well-being ,” she said .“ Prioritizing an inclusive environment supports the greater Miraval Resorts & Spas goal of creating a safe , comfortable experience where all guests feel nurtured and empowered on their individual journeys toward becoming the best possible version of themselves .”
Removing barriers Berry said locker rooms and limited access to size-appropriate spa apparel are barriers Miraval seek to remove for their guests . Their spas are designed with private dressing areas in locker rooms and a selection of size-inclusive robes they proactively offer to guests .
“ Another barrier is feeling self-conscious about participating in aquatic services , especially if they are uncomfortable wearing a swimsuit ,” Berry said .“ To ensure everyone feels included , we let our guests know they are welcome to wear clothes they feel comfortable getting wet in , so they can fully enjoy our aquatic offerings without feeling pressure to wear traditional swimwear . By anticipating these concerns and providing thoughtful accommodations , we create an environment where all guests can feel at ease and fully enjoy their spa experience .”
Size inclusivity can become a spa ’ s unique selling point that opens the doors to diverse clients and makes them feel truly welcome by removing the barriers to those who have previously been shamed or made to feel excluded . n
BUILDING A SIZE-INCLUSIVE SPA
THE ACTIONS TO BECOME MORE inclusive vary based on where a spa is in its lifespan . A spa that is just opening has opportunities to incorporate inclusivity in its design , while an existing one or one with a more limited budget has fewer options .
Here are some practical steps every spa can take to create a place where people of all sizes feel welcome : l Spa administration should hire staff members of all body sizes . l Staff should receive training on body positivity , including concepts like thin privilege , weight bias and inclusiveness . l Furniture designed to support people with larger bodies should be part of facilities planning . Wider massage tables with hydraulics and sturdier , wider loungers and chairs in relaxation rooms are a good start . l Spa images should represent people of all sizes . l Intake forms should ask guests about any accommodations they might need , including robe and slipper sizes . l Larger-sized robes and towels should be available for guests . l Size-inclusive language and imagery should be part of marketing materials , and prospective guests should find information about table capacity limits and robe sizes on the spa ’ s website . l Guests should receive an invitation to share their experiences and to identify areas for improvement in creating a more welcoming environment . l Retail areas should offer products that are suitable for people of many different body sizes .
BRIDGETTE REDMAN is the co-author of the ISPA publications Retail Management for Spas and SPA : A Comprehensive Introduction , and a Pulse contributor . Her writing focuses on arts and travel , along with marketing , hospitality , education , business and anything else that catches her fancy .
42 PULSE n OCTOBER / NOVEMBER 2024