Pulse October/November 2024 | Page 78

MEMBER NEWS

Celebrations and Awards CONTINUED
Woodhouse Spas has been selected as a finalist for Beauty- Matter ’ s 2024 NEXT Awards in the Best Service Provider category . The digital publication ’ s awards aim to raise the bar and define the future of beauty , with intent to create a level playing field between large multinationals and indie brands . A panel of independent judges determines finalists and award winners based on merit . Final results will be announced in late October at the BeautyMatter NEXT Summit .
Partnerships
Accor has partnered with French professional footballer Kylian Mbappé to promote inclusivity and sustainability , focusing on corporate social responsibility . The collaboration , branded as “ Inspired by KM ,” will use Accor ’ s extensive resources to support educational programs , community development and youth empowerment . By leveraging Mbappé ’ s influence through Accor ’ s platforms like ALL . com , the partnership aims to attract members and guests while staying true to Accor ’ s values .
The Lotte New York Palace hotel has introduced robotic massages , provided by Aescape ’ s advanced massage robots , into its wellness offerings . These robots deliver a 30-minute massage experience focusing primarily on the back , with customizable pressure settings . The robots offer a practical and efficient alternative to traditional massage , catering especially to busy business travelers and locals with limited time . While the experience lacks the personal touch of a human therapist , it provides a consistent , convenient and affordable option for maintaining a wellness routine . Aescape plans to expand this technology to other locations , including hotels and gyms , offering an innovative approach to on-demand wellness services . n
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News and events mentioned here may have been modified since editorial content was finalized .
60 PULSE n OCTOBER / NOVEMBER 2024