TABLE OF CONTENTS OCTOBER / NOVEMBER2024
VOLUME 34 n ISSUE 7
12 Harnessing AI for Spa Marketing
A New Era of Digital Innovation
SHERRIE TENNESSEE
48 A Conversation with Peter Katz
Learn to Celebrate with an Internationally Renowned Singer-songwriter
16 Financial Rejuvenation
Mastering the Income Statement
IBANESSA SOTO HOGAN
20 Elevate & Inspire
Cultivating Ownership in Your Spa Team
DR . JONATHAN ELLERBY
40 Every Body is a Spa Body
Making Spas More Welcoming to Clients of All Sizes
BRIDGETTE M . REDMAN
44 Countdown to
# ISPA2025
Colorado Springs , Colorado March 11 - 13 , 2025
52 From Burnout to Brilliance
Town Hall panelists offer tips for celebrating and incentivizing employee success
54 Inside the ISPA Board Nominations Process
A Path to Leadership
6 PULSE n OCTOBER / NOVEMBER 2024