ISPA FOUNDATION FOCUS
BENCHMARKING YOUR SPA : Are You in the Know ?
Knowledge is power : How informed are you about spa industry standards ?
Can you confidently answer these questions about spa industry standards ? l Does you service menu feature a similar range of treatments to other spas like yours ? l Are your service providers working more — or less — than the average for their specialty ? l What compensation models are other spas using for their massage therapists ?
You ’ ll find answers to these and many other pressing questions in our annual research report , created in partnership with PricewaterhouseCoopers ( PwC ) and supported by the ISPA Foundation .
What else is in the ISPA U . S . Spa Industry Study report ? The 75-page report is a treasure trove for spa leaders wishing to use data to make informed decisions . If you ’ re considering service menu updates or pricing models , recruiting new team members or looking to expand your client base this year , the report ’ s research will help you understand how your actions compare to industry standards . l What is the average price per service by spa type ? l Are your minimum age requirements for massage guests in line with industry standards ? l What pricing and service availability strategies are your competitors using ? l How many spas offer guest referral incentives or loyalty programs ? l What specific technology-driven experiences have other spas begun to offer ? l How many hours per week is considered “ full time employment ” in spas like yours ? l What actions are other spas taking to recruit from a small talent pool ?
Access to the full U . S . Spa Industry Study report is a benefit of ISPA membership . Find it under the Research tab at experienceispa . com . n
TODD SHAW WILL SAY WHATEVER IT TAKES TO GET YOUR ATTENTION .
“ Knowledge is only beneficial if we apply it .”
— Todd Shaw , ISPA Foundation Chair
ISPA FOUNDATION BOARD OF DIRECTORS
CHAIR Todd Shaw Fountain Life
VICE CHAIR Ella Kent The Spa at Sea Island
Kelleye Martin ISPA Chair Trellis Spa , The Houstonian Hotel , Club & Spa
Jennifer Holzworth ISPA Vice Chair Montage International
Lynne McNees International SPA Association
HONORARY FOUNDATION BOARD MEMBER Deborah Szekely Rancho La Puerta
62 PULSE n OCTOBER / NOVEMBER 2024