Pulse September 2015 | Page 20

MEMBER PROFILE Rx Apothecary Facial, which uses 45 mostly organic products and raw ingredients to target a variety of facial concerns. The idea, she says, was inspired after a visit in a 500-year-old apothecary in Rome where she admired herbs and bottles used to blend the healing concoctions. Once a year, Caballero and her team analyze service sales by category and determine which low-selling services must be discontinued or rebranded. “Sometimes, it [requires] just a tweak to a popular treatment; other times, it [requires] developing a brand-new service,” she says. “First, a protocol is (CONTINUED ON PAGE 20)