ABOUT
THE SPA
MEMBER PROFILE
(CONTINUED FROM PAGE 18)
Spa open date: 1995
written and the lead therapist performs
the service on a team member to get feedback.”
In terms of treatment demands,
Caballero says she’s seeing more and
more demand for organic-based treatments. “I believe a growing number of
guests will seek and appreciate organic
products. Personalization will continue to
grow,” she says.
Aside from launching special anniversary service offerings to loyal guests, the
spa has successfully introduced a Passport
to Wellness Membership Program. “The
monthly membership has [helped to
increase our guests’] frequency of visits
while they [continue to] experience results
and save money,” she says.
Caballero believes that recruiting qualified staff is the first step to good
customer service. “We post [job openings] on Craigslist or reward team
members for their referrals. We always
look for training opportunities and even
offer our massage therapists a body
mechanics class,” she says.
At the moment, Caballero hopes to
preserve the small-town, family-like feel of
the business by bringing in her daughter,
Jessica, to be part of it. “My daughter
Jessica is very artistic and joined the
family business when she was only 16
years old. Now, she is our makeup and
brow expert and retail buyer,” she says. ■
Square footage: 6,800
Number of treatment rooms: 11
Number of full-time spa staff: 23
Guest ratio percentage (female
vs. male): 95 percent vs. five
percent
Signature treatment: Spa Rx
Apothecary Facial
Product lines used: Body Bliss,
COOLA Suncare, jane iredale – THE
SKIN CARE MAKEUP, Kneipp
Contact info:
AvantGard Spa
1151 Greenwood Ave
San Carlos, California 94070
1.650.591.1498 • avantspa.com