Pulse September 2015 | Page 22

ABOUT THE SPA MEMBER PROFILE (CONTINUED FROM PAGE 18) Spa open date: 1995 written and the lead therapist performs the service on a team member to get feedback.” In terms of treatment demands, Caballero says she’s seeing more and more demand for organic-based treatments. “I believe a growing number of guests will seek and appreciate organic products. Personalization will continue to grow,” she says. Aside from launching special anniversary service offerings to loyal guests, the spa has successfully introduced a Passport to Wellness Membership Program. “The monthly membership has [helped to increase our guests’] frequency of visits while they [continue to] experience results and save money,” she says. Caballero believes that recruiting qualified staff is the first step to good customer service. “We post [job openings] on Craigslist or reward team members for their referrals. We always look for training opportunities and even offer our massage therapists a body mechanics class,” she says. At the moment, Caballero hopes to preserve the small-town, family-like feel of the business by bringing in her daughter, Jessica, to be part of it. “My daughter Jessica is very artistic and joined the family business when she was only 16 years old. Now, she is our makeup and brow expert and retail buyer,” she says. ■ Square footage: 6,800 Number of treatment rooms: 11 Number of full-time spa staff: 23 Guest ratio percentage (female vs. male): 95 percent vs. five percent Signature treatment: Spa Rx Apothecary Facial Product lines used: Body Bliss, COOLA Suncare, jane iredale – THE SKIN CARE MAKEUP, Kneipp Contact info: AvantGard Spa 1151 Greenwood Ave San Carlos, California 94070 1.650.591.1498 • avantspa.com