Upsell
TACTICS
Getting Guests
to Spend More
BY ALEXANDER MENRISKY
pselling, the act of encouraging customers to buy more or
better products, might sometimes be considered retail’s
guerilla tactic. In fact, it is something that everyone in retail
should embrace, teach and encourage. After all, thanks to
being asked if they want fries with their burger, upselling is something modern consumers have become very used to.
36 PULSE
■
September 2015