FIRST O
F
2015 ISPA CONFERENCE & EXPO
PARTS
HIGH PROFILE: SPOTLIGHT ON SPEAKERS
W
BY JENNIFER DUCKWORTH
ith a month away from the 2015 ISPA Conference &
Expo, let’s turn the spotlight on to this year’s Professional
Development Session (PDS) speakers. Which mobile app
are they using to help increase their productivity
or build their professional brand? Which book would they recommend
as an additional business resource? Read some of their insights and
get up close and personal with this year’s expert speakers.
BEST PIECE
OF ADVICE
GIVEN TO
YOU:
FAVORITE
MOBILE
APP:
MUST-READ
BOOK
RECOMMENDATION:
LOOKING
FORWARD
TO SHARE
WITH ISPA
CONFERENCE
ATTENDEES:
Darlene
Fiske
Tom
Shay
Marni
Beninger
Jeff
Wielgopolan
Merit
Gest
Public Relations
and the Art of Vintage
Networking
Learning to Utilize
Your Inventory
The Art of Event
Planning for Spas
Five-Star Global
Spa Trends–Delivering
Exceptional Service
Ramp Up New
Hires Fast and Keep
Them Forever
If a task or new job
Never forget a
frightens you, consider customer, and never let
it a challenge—go for a customer forget you.
it or go outside of your
comfort zone. That’s
when you truly grow.
Twitter
TripCase
We all make mistakes,
it is how we handle
the hard times that
define us.
Hootsuite
All Marketers Are Liars Retail Superstars
Delivering Happiness
BY SETH GODIN
BY TONY HSIEH
BY GEORGE WHALIN
Start from the bottom
and work your way up.
Don’t take a position
without the respect of
your peers.
Who chiseled that
over the door?
Meaning, who carved
that in stone? Anything
is possible...find a way
to turn impossible into
“I’m Possible.”
Expensify
Lessons in Service
from Charlie Trotter
TED
Hire Right, Higher Profits
BY LEE B. SALZ
BY EDMUND LAWLER
How easy it is to
cultivate deeper
relationships with
people and why trust
matters so much.
How to make money
selling products in
your spa.
How to increase
profits and guests’
loyalty through events.
Speaking to the spa
world, about the
spa world, from the
guests’ perspective.
Onboarding done well
feels to new hires like
a great spa treatment
feels to guests.
September 2015
■
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