FOR THE PAST THREE YEARS, the ISPA Innovate Awards have celebrated deserving ISPA
members, highlighting their unique innovations in the spa industry. This year, ISPA recognizes
innovations in four categories: Experiences, Philanthropic Initiatives, Products and Treatments.
Applications were open to all ISPA members and the ISPA community voted to select this
year’s 12 deserving winners.
P H I L A N T H R O P I C I N I T I AT I V E S
Éminence Organic Skin Care
BOLDIJARRE AND ATTILA KORONCZAY
Founders
FarmHouse Fresh
DELIA MCLINDEN
VP, Sales and Business Development
Global Wellness Day
BELGIN AKSOY
Founder
It is estimated by the United Nations Food and Agriculture
Organization (FAO) that 18 million acres of forests are lost each year. Through
their Forests of the Future program, Éminence Organic Skin Care has partnered
with Trees for the Future to plant one tree for every retail product sold. Spas
are able to promote their involvement with the program using “tree
counts” provided by Éminence to track how many trees have been planted
on their behalf. To date, the program has resulted in five million trees
planted worldwide, improving the livelihoods of impoverished farmers by
providing economic stimulation and food supplies. Éminence believes that by
partnering with reputable nonprofits, spas and product companies can make extraordinary charitable impact with little direct overhead or operational challenges.
FarmHouse Fresh, based in McKinney, Texas, parlayed its philanthropic
animal rescue mission into an 18-page picture book featuring shelter dogs. When
purchased, the book donates 70 percent of proceeds directly to the donation of dog
beds for a waiting list of shelters and rescues around the U.S. The initiative gives
consumers the opportunity to become a certified “Dog Bed Fairy” by submitting
a selfie which is transformed to include a halo and wings. The company
launched a social media campaign whereby using the hashtag #DogBedFairy
and tagging @FarmHouseFresh on Instagram enters them for a chance to receive
gifts and goodies from FarmHouse Fresh. In the first two months, proceeds from
the book donated over US$20,000 to provide dog beds to shelters from Arizona to
Texas, Georgia and Florida.
Created in 2012, Global Wellness Day is a nonprofit organization dedicated
to living well and increasing the quality of life. On the second Saturday of June each
year, Global Wellness Day is celebrated around the world with complimentary
exercise and workshops. The celebration originated at the Richmond Nua
Wellness Spa in Turkey and has since expanded to 83 countries. The
organization has 76 ambassadors who serve as the authority on
Global Wellness Day in their respective countries and are tasked
with the responsibility of spreading the Global Wellness Day
movement. Global Wellness Day promotes a seven-step daily
healthy living manifesto which includes walking for an hour, drinking
more water, avoiding the use of plastic bottles, eating organic foods,
doing good deeds, having family dinners, and going to sleep by 10 pm.
September 2016
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