Pulse September 2017 | Page 14
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34 61
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in every iSSue
2 From the chairman
6 Pulse Preview
14 ISPA News and ISPA calendar
16 Pulse Points
18 Member News
61
a day in the life: Nancy Griffin
Contento Marketing
by KELLy HEItz
62
success stories: Beverly hills—
The City of Wellth
by KELLy HEItz
by tARA SALAH ELdIN ANd bRIANA LEE
20
Member Perspectives:
bell tower Salon Spa
Having it All Under One Roof
Stephanies Luxury Spa
Cohesive Branding Across Locations
by KELLy HEItz
30
solving industry Problems:
Harnessing Our Collective Wisdom
64
ask the Expert: taylor oster
Director of Marketing, influence & Co.
by KELLy HEItz
66 Product Spotlight
67 ISPA Foundation
68 ISPA Snapshot Survey
71 People of isPa: che-bianca Evason
assistant Spa Manager
World residensea,
Cape Town , South africa
by LyNNE HItE
AboUt
tHE
covER
Isn’t life colorful?
32 SEE + bE SEEN 34 conversations: debra Jason
author of Millionaire Marketing on a
Shoestring Budget advertising or social media, we’ve got you
by KELLy HEItz covered on the many shades of marketing.
this month’s
72
End Notes
cover shows that
whether it’s
traditional
covER PHoto © SHUttERStocK
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PULSE
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September 2017