Having it All Under One Roof
“ technology and the internet have given us great marketing opportunities , but have also provided unique and unexpected challenges .”
MEMbEr PErsPEctivEs
Bell Tower Salon Spa
Having it All Under One Roof
turning a horse stable into a day spa takes both guts and vision . If you can ’ t seem to picture it inside your head , in person , you get a wonderfully modern spa that perfectly maintains the building ’ s original character and integrity . The 8,000-square-foot facility features 12 treatment rooms , a Vichy shower and a hydrotherapy tub , an infrared sauna , relaxation lounge , 28 hair stations , a style lounge and a makeup area , as well as a separate boutique and café . At once Bell Tower is both a medi-spa and a hair salon , a boutique and a coffee shop . With so much going on under one roof , Chief Operating Officer Ginger McLean has a lot to juggle . She shares what challenges such a facility faces and how her team works to overcome them .
Keeping up with the customers “ Technology and the internet have given us great marketing opportunities , but have also provided unique and unexpected challenges ,” explains McLean . “ The consumer is much more empowered with the ease of information flow . Customers are visible , organized and able to virally affect buying decisions with expansive reach at fiberoptic speed .”
“ technology and the internet have given us great marketing opportunities , but have also provided unique and unexpected challenges .”
— GiNGEr MclEaN , cHIEF oPERAtING oFFIcER , bELL towER SALoN SPA , wyoMISSING , PENNSyLvANIA
Housed in a converted barn , bell tower is unique , beautiful and full of the unexpected .
20 PULSE ■ September 2017