Having it All Under One Roof
“ technology and the internet have given us great marketing opportunities, but have also provided unique and unexpected challenges.”
MEMbEr PErsPEctivEs
Bell Tower Salon Spa
Having it All Under One Roof
turning a horse stable into a day spa takes both guts and vision. If you can’ t seem to picture it inside your head, in person, you get a wonderfully modern spa that perfectly maintains the building’ s original character and integrity. The 8,000-square-foot facility features 12 treatment rooms, a Vichy shower and a hydrotherapy tub, an infrared sauna, relaxation lounge, 28 hair stations, a style lounge and a makeup area, as well as a separate boutique and café. At once Bell Tower is both a medi-spa and a hair salon, a boutique and a coffee shop. With so much going on under one roof, Chief Operating Officer Ginger McLean has a lot to juggle. She shares what challenges such a facility faces and how her team works to overcome them.
Keeping up with the customers“ Technology and the internet have given us great marketing opportunities, but have also provided unique and unexpected challenges,” explains McLean.“ The consumer is much more empowered with the ease of information flow. Customers are visible, organized and able to virally affect buying decisions with expansive reach at fiberoptic speed.”
“ technology and the internet have given us great marketing opportunities, but have also provided unique and unexpected challenges.”
— GiNGEr MclEaN, cHIEF oPERAtING oFFIcER, bELL towER SALoN SPA, wyoMISSING, PENNSyLvANIA
Housed in a converted barn, bell tower is unique, beautiful and full of the unexpected.
20 PULSE ■ September 2017