the spa at beverly Wilshire exudes luxury and wellth and was a perfect partner for the city's initiative.
but also serve as essential components to live a healthy lifestyle.”
Vivian Henein, spa director at The Spa at Beverly Wilshire,
completely agrees, which is why she jumped at the chance to
participate in the campaign. “We are thrilled to take part in
anything that boosts spa awareness,” she enthuses. “The city of
Beverly Hills has been incredibly supportive of us over the years
and we are thrilled to support them in this initiative that puts spa
and wellness center stage—exactly where it should be!”
“...the term ‘WELLTH’ represents a
new, less materialistic and more
valuable life currency that encom-
passes wellness and is exemplified
by health, purpose and happiness.”
To support the initiative, The Spa at Beverly Wilshire offered
customers the Be Well, Be Luxe Spa Package, which included
overnight accommodations at the Beverly Wilshire Hotel and a
US$400 spa credit, redeemable for any service at the spa. “It’s
GET
INVOLVED!
Spread the message that spa is the
way to wellness by getting involved
with local and national wellness
initiatives. Here are a few ideas to
get you started, or better yet, start
your own! Every community could
use a little more WELLTH.
l
l
l
l
been a great incentive for us as we’ve seen an increase in spa
interest since we were awarded the Forbes Travel Guide Five-Star
award,” adds Henein.
The Need for WELLTH
Aside from the tourism and economic benefits, it has become
more important than ever for local organizations and businesses
to work together to spread the message of wellness, and spas
should be at the helm of those messages. The Beverly Hills, City
of WELLTH campaign is a prime example of what can happen
when spas reach outside of their industry and work with local
governments, businesses and citizens to prioritize the health of
both residents and visitors: all parties win.
“We are living in a fast-paced world, which seems to move
faster and faster by the moment,” adds Henein. “We are
constantly connected to our devices, and spend less time
connecting to each other and ourselves. Time at the spa is all
about pausing to take a moment for yourself. Taking that time for
yourself, and knowing that you deserve it, truly does enrich the
mind, body, and spirit.” n
Plan Wellness Community Events Plan a wellness-focused event to show your
community how your spa or company can contribute to overall wellness.
Partner with Other Well-Minded Businesses Work with other businesses (yoga or
fitness studios, health-conscious restaurants or grocery stores, etc.) to create reciprocal
benefits for well-minded customers.
Create a Wellness Commu nity Group If you find there are a lot of WELLTH-y
individuals in your community, create a group that meets regularly to discuss wellness
issues, plan community action, and work with your local government to prioritize
wellness initiatives.
Start a Corporate Wellness Program Take a cue from this month’s Member
Perspectives feature, Bell Tower Salon and Spa (page 20), and create a corporate wellness
program that allows your spa to partner with local businesses to provide discounted
services, educational sessions, and spa rewards programs.
September 2017
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