S N A P S H O T S U RV E Y
J
une’s ISPA Snapshot Survey, the monthly digital survey administered to members, was all about
social media usage in the spa industry. Several questions revolved around the trend of ‘stories’ on
social media such as Instagram and Snapchat Stories.
Along with live video, the competition between Snapchat and Instagram Stories has been a major
theme of 2017 in the digital landscape, and looks to be here to stay. Take a look below at how many
respondents for each segment are, or aren’t, taking advantage of this increasingly popular feature.
51%
50%
47%
45%
43%
ALL SPAS
DAY SPAS
38%
39%
RESORT/HOTEL SPAS
38%
RESOURCE PARTNER
34%
29%
28%
26%
7%
7%
4%
4%
3%
3%
2%
FACEBOOK
INSTAGRAM
SNAPCHAT
OTHER
2%
NONE OF THESE
Want to participate in ISPA Snapshot Surveys and receive the full results the
next week? Just keep an eye on your inbox every third Friday of the month!
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PULSE
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September 2017