MEMbEr PErsPEctivEs
( contInUED FRom PAgE 28)
“ Never lose sight of your vision and never stop sharing your enthusiasm for reaching the goal.”
— JoycE haMPErs, Founder and cEo, g2o Spa + Salon g2o ' s breathtaking space includes a two-story lobby and a salt pod therapy room.
g20 sPa + saloN Photo crEdit fEbiaN shah PhotograPhy three spas, one goal The three spas’ renovations, while different, have fundamental similarities. They all emphasized proper planning beforehand that factors in customer and employee feedback. They were all customer-centric and refused to allow the renovation process to disturb the customer’ s spa experience. And all three spas rolled with the punches, taking setbacks in stride and never losing sight of their goal: a spa that makes its guests happier, healthier and more whole. n
phase and the grand opening of the new space on Valentine’ s Day of this year, despite some unexpected delays that arose. When the new facility was ready to open, G2O held a reopening party for media, influencers and corporate partners; they also launched a social media campaign and worked with local radio personalities.“ Social media is a game-changer,” said Hampers.“ It’ s consistent, low-budget and you control the message and how it’ s circulated.” She also added that influencers were a key part of their strategy to spread the news like wildfire.
fEaturEd sourcEs
JoycE haMPErs Founder and CEO
g20 sPa + saloN clivE McNish General Manager
glEN ivy hot sPriNgs hEidi MichEl Marketing Director
suNdara iNN aNd sPa
30 PULSE ■ September 2018