rEtail salEs
Discount Marketing: Tips to Drive New Business & Incremental Revenue
SPEAKER: Christie McConnell this session Will connect you With … tips for how spa operators can drive incremental business into their respective properties. The session educates spa operators on how to utilize creative marketing solutions to drive incremental revenue, fill midweek appointments, reach a new customer base and align your brand with other high-end properties. We want to dispel the myth that discounting cheapens a brand. Rather, when it is done correctly, it can become a new revenue stream that opens your spa to an entirely new and fresh customer base.
“ This session will provide attendees with actionable tips to reach a new customer base and drive incremental business without cannibalizing their existing customer base.” session description: As spa supply increases, so should demand. This session answers the“ how, when and why” for discount marketing and provides actionable tips for reaching a new audience and driving incremental business to your spa or salon. The discussion will include the creative marketing models including offer curation, social promotion and video enhancement, which all allow spas to fill appointments when they need it most. Attendees will hear from spa directors who have utilized discount marketing to provide a deeper understanding of the benefits and potential pitfalls of discount marketing.
top 3 takeaways you Won’ t go home Without: 1. Targeted marketing methods for creating an offer and restrictions 2. How to reach new guests and target both locals and travelers alike 3. Pricing an offer based on net rates that a spa needs to make per treatment purchased
sErvicEs aNd trEatMENts
Spa Menu Engineering: Creating a Unique, Influential and Profitable Service Menu
“ You must understand the value and impact your spa menu has on your business to help drive your spa’ s success.”
SPEAKER: Kate Mearns this session Will connect you With … the tools and understanding to better utilize your data in order to influence design and create a more profitable and enticing menu of services.
session description: Your spa service menu is your number one marketing tool and is a key driver in your spa’ s success. Mearns will take spa directors through the steps necessary to create a distinctive spa menu that supports the brand, strengthens revenue opportunities and provides consistent guest satisfaction.
top 3 takeaways you Won’ t go home Without: 1. Discover a systematic approach to improve the profitability of your current menu of services 2. Understand how consumers make choices and how to better influence them to select the services you prefer through design, pricing, and service descriptions 3. Recognize the future trends of spa service menus n
September 2018 ■ PULSE 41