rEtail salEs
Discount Marketing : Tips to Drive New Business & Incremental Revenue
SPEAKER : Christie McConnell this session Will connect you With … tips for how spa operators can drive incremental business into their respective properties . The session educates spa operators on how to utilize creative marketing solutions to drive incremental revenue , fill midweek appointments , reach a new customer base and align your brand with other high-end properties . We want to dispel the myth that discounting cheapens a brand . Rather , when it is done correctly , it can become a new revenue stream that opens your spa to an entirely new and fresh customer base .
“ This session will provide attendees with actionable tips to reach a new customer base and drive incremental business without cannibalizing their existing customer base .” session description : As spa supply increases , so should demand . This session answers the “ how , when and why ” for discount marketing and provides actionable tips for reaching a new audience and driving incremental business to your spa or salon . The discussion will include the creative marketing models including offer curation , social promotion and video enhancement , which all allow spas to fill appointments when they need it most . Attendees will hear from spa directors who have utilized discount marketing to provide a deeper understanding of the benefits and potential pitfalls of discount marketing .
top 3 takeaways you Won ’ t go home Without : 1 . Targeted marketing methods for creating an offer and restrictions 2 . How to reach new guests and target both locals and travelers alike 3 . Pricing an offer based on net rates that a spa needs to make per treatment purchased
sErvicEs aNd trEatMENts
Spa Menu Engineering : Creating a Unique , Influential and Profitable Service Menu
“ You must understand the value and impact your spa menu has on your business to help drive your spa ’ s success .”
SPEAKER : Kate Mearns this session Will connect you With … the tools and understanding to better utilize your data in order to influence design and create a more profitable and enticing menu of services .
session description : Your spa service menu is your number one marketing tool and is a key driver in your spa ’ s success . Mearns will take spa directors through the steps necessary to create a distinctive spa menu that supports the brand , strengthens revenue opportunities and provides consistent guest satisfaction .
top 3 takeaways you Won ’ t go home Without : 1 . Discover a systematic approach to improve the profitability of your current menu of services 2 . Understand how consumers make choices and how to better influence them to select the services you prefer through design , pricing , and service descriptions 3 . Recognize the future trends of spa service menus n
September 2018 ■ PULSE 41