trEatMENts
thE WiNNEr:
canyon ranch Wellness
resort in tucson
thE iNNovatioN:
Rejuvenating Waters – A Native
American Healing Ritual
thE uNiQuE factor: To offer a
transformative experience to guests,
Canyon Ranch introduced the
Rejuvenating Waters treatment, a Native
American Healing Ritual. Inspired by the
sweat lodge tradition, the two-hour ritual
thE WiNNEr:
Miraval resort & spa
thE iNNovatioN:
A Water-based Treatment that
Combines sensory Deprivation
with Thai Massage
thE uNiQuE factor: A unique
sensory experience, the groundbreaking
treatment ignites the sense of touch as
guests wear blindfolds while immersed
in water. As a result, guests are taken to
a whole new experience from the
thE WiNNEr:
Zents body care
thE iNNovatioN:
Vibrant living Wellness Ritual
thE uNiQuE factor:
With a mission to provide wellness
treatments to individuals undergoing a
health challenge, such as cancer, Zents
Body Care introduced Vibrant Living
Wellness Rituals. The ritual uses
organic, UNZENTED products that are
ultra-gentle, soothing and nourishing.
combines heat and steam with relaxing
bodywork. “The treatment brings together
everything spa therapies draw from: age-
old healing traditions, the power of
intention, deep-tissue massage and the
magic of hydrotherapy, steam and ashiatsu
massage,” says Corporate Director of
Experience Development Aras Erekul.
thE succEss: With 20 years of stellar
guest experience, Canyon Ranch
continues to receive positive feedback from
guests on inspiring experiences, including
its Rejuvenating Waters treatment.
weightlessness of water, the deep and
relaxing stretches of Thai massage, and
the pulsations of sound from powerful
underwater speakers. “When combined
with traditional spa experiences, such as
Thai massage, the effects of sensory
deprivation can be intensified, allowing
guests to have a deeper, more
meaningful experience in which they
learn to look inward,” says Director of
Spas Simon Marxer.
availability and revenue is projected to
reach US$400,000 in the first 12 months
since it was introduced.
thE succEss: Booking level for the
service is currently at 77 percent of total
“While spas, treatments and products
will never claim to be a cure for cancer
or other diseases that have a stressful
impact on individuals and their families,
we can, however, become a much -
needed oasis for peace, healing and
calm,” says President and Founder
Cord Coen.
thE succEss: Zents Body Care has
successfully launched the ritual
treatment in 22 countries throughout
Asia, the Middle East and Europe with
Shangri-La Resorts, as well as its spa
partners in the United States, the
Caribbean and Mexico.
(coNtiNuEd oN PagE 48)
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September 2018