SNAPSHOT SURVEY
F
inding ways to boost revenue is always front-of-mind for spas and resource partners. That’s why we took
a look at what our members do to boost revenue with June’s Snapshot Survey, asking them what works,
what doesn’t and how they get new ideas. One popular way to drive revenue is by partnering with local
businesses and organizations, a method used by 45% of day spas and 37% of resort and hotel spas.
HAS YOUR SPA PARTNERED WITH A LOCAL
BUSINESS/ORGANIZATION TO GENERATE NEW REVENUE?
63%
60%
NO
NO
55%
NO
SUCCESSFUL STRATEGIES
FROM ISPA MEMBERS
“We offer a ‘spa day’ to local businesses.
For a fixed fee, their employees get full
45%
access to spa amenities for the day at 20%
off any services they book. We keep seeing
YES
40%
37% return guests from these days.”
YES “We host and promote event partnerships
YES
with local speakers, educators and
instructors. We’ve done culinary
workshops with regional chefs, fusion yoga
workshops and mediation-based
workshops.”
“We partner with a local plastic surgeon’s
office, who has a database of over 40,000
clients, to offer additional services like
injectables and CoolSculpting. We co-host
events at the spa.”
ALL SPAS
DAY SPAS
RESORT/HOTEL
SPAS
LOOKING FOR THE COMPLETE FINDINGS OF THIS INTERESTING SURVEY? Head to experienceispa.com/research and log in to your member account
60
PULSE
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September 2018