and detail how to create inclusive
environments. Lynn Wellish, an award-
winning hospitality industry trainer
and speaker, will discuss how to “put
lead generation in your comfort zone”
by offering tips and tricks to overcome
sales call reluctance.
Inspiring Imagination
The show is especially important as a
source for new ideas and for
unleashing attendees’ imagination,
IMEX’s Talking Point this year. The
IMEX Group is championing imagi-
nation through encouraging attendees
"Many of our
exhibitors' properties
contain spas that are
themselves ISPA
members and ISPA
Conference & Expo
attendees."
to consider how they can collaborate
with other organizations and the
benefits this can bring. Through its
Talking Point, IMEX celebrates
diversity and also focuses on best
practices in event sustainability, with
education sessions designed to
encourage exhibitors and buyers to
reduce their environmental impact.
EventMB, an online resource for event
professionals, is delivering a session on
‘Unleash your event imagination: how
to ask what if?’ and also presenting
research on Imagination in Events. n
SEPtEmbEr
■
PULSE 2019
43