Yielding:
A REOPENING WIN-WIN
BY YVONNE SMITH
SPAS HAVE LONG BEEN KNOWN FOR HEALTH AND HEALING. But as a spa director, it is not
enough to know how to curate an extraordinary menu or create unforgettable experiences. You
need to know how to make money. More specifically, EBITDA: Earnings Before Interest, Tax, Depreciation
and Amortization, also known as profit. Ensuring profitability while creating an exceptional
team member and guest experience was the reason I was hired nearly 10 years ago as the director
of spa at Northern Quest Resort & Casino.
14 PULSE ■ SEPTEMBER 2020