“Pin top content to the top of your profile to
explain quickly and clearly how you are
modifying your business model to serve
your community.”
large group of customers laughing, talking
and touching. Handshakes and
hugs and group gatherings are elements
of life we all dearly miss, so
make sure you’re sensitive that your imagery
is moving the dialogue forward.
You want your imagery to positively
communicate the possibility of tomorrow,
not the nostalgia of yesterday.
4. How am I working with
influencers?
In times of great uncertainty, we turn to
those we trust for guidance and recommendations
now more than ever!
Take a look at your influencer relationships,
whether they are customer
influencers or paid
partnerships, and make sure
that you are creating new
ways for them to share your
story with their followers. Is
there a way you can get creative
by sending them a product
or offering a service that is
solving the unique challenges of
a COVID-19 world? For example, I
was having headaches from a pinched
nerve and was dying to get a massage,
but I didn’t want to risk exposure by
going to a spa. So, I tried my first athome
Zeel massage experience, and
the therapist suggested that we set up
her table outside on my back porch so
that we would have more airflow.
Knowing she was wearing a mask and
that we had the outdoor breeze helped
me to actually relax and enjoy the experience
instead of being worried
about the risks of transmission. I had
her snap a photo of me outside on the
massage table and posted it to my followers,
tagging Zeel. Dozens of my followers
responded saying this was such
a great option for lowering their risk, increasing
their comfort level and helping
them stay healthy.
For more social
media best practices
and creative ideas, visit
thesocialmediaspa.com.
Use special code ISPA50 for
half off your virtual learning
experience where we’ll
Clarify, Detox and
Refresh your social
media strategy.
Is there a way that your spa or
brand can bring the experience to the
customer? Can you find a unique solution
for a COVID-19 problem? Can you
rethink your influencer partnerships so
that you are not just a storyteller, but
also a storyseeker? Sometimes finding
someone else to tell your story more
credibly than you can is a more powerful
way to be heard.
5. Am I experimenting with
posting times?
For most of us, our schedules are
completely different than they used to
be. Even though we’re spending more
time behind screens and more time on
social media than ever, many of us
are also juggling new responsibilities
at new times. For example, if you have
customers and clients who now
have kids at home—who
pre-COVID-19 used to be at
school or camp during the
day—they might now be
spending their screen time
later at night after their
kids head to bed. If your
mid-day posts aren’t getting
the traction they used to,
test some later posting times
to capture those parents who
are in need of stress relief and
self-care messaging after a long
day in quarantine.
Performing a pandemic social
media scan will ensure that your hard
work and efforts online result in you
and your business not just surviving,
but thriving.
Hang in there. Sending you light and
love! n
ERIN KING is the Amazon-bestselling author of Digital Persuasion: Sell Smarter in the Modern Marketplace, an
international keynote speaker and a three-time entrepreneur. She founded Socialite Agency—the world’s only social
media firm specializing exclusively in live events—and has previously spoken at several ISPA Conference & Expos.
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