M0NEY MATERS
CONTINUED
beautifully wrapped, with free gifts
and a handwritten card.
With high-touch service professions
caught in a period of uncertainty for inperson
visits, it is vital to develop
creative online sales opportunities. Not
only will these generate much needed
revenue for businesses, but connecting
with your guests online shows that you
care about their well-being and allows
them to enjoy a taste of the spa
experience at home until they feel
comfortable to return in person.
During a time of such stress and
anxiety, our goal has been to continue
to infuse the online store with East
Village Spa’s personality to create a
welcoming online community around
our motto: Every. Body. Welcome. Not
only can our spa welcome and
nurture the local guests we’ve served
for over a decade, but we can now
offer virtual self-care and wellness
options for customers nationwide. n
“To deliver a full-service spa experience at home,
my spa has also created step-by-step videos to share
with customers who purchase at-home facial kits.”
38 PULSE ■ SEPTEMBER 2020