FOR MANY GUESTS , SPA VISITS aren ’ t just an opportunity for relaxation and restoration ; they are also often part of a larger experience , such as a weekend getaway , family vacation or personal celebration . Using Instagram to highlight the landscapes , views , attractions and local flair that surround your spa can clue guests into all the ways they can make their visit part of an exceptional visit to your spa , whether they are traveling from across the country or across town to be there .

Stunning views of beaches or mountains are no-brainers , of course , but the spa doesn ’ t have to be nestled next to a stunning vista to make showing off your surroundings worthwhile . Whether your spa is around the corner from some incredible hiking trails , a few blocks from a thriving urban market or a daytrip away from a national park or monument , Instagram is a wonderful way to share with your network what makes your corner of the world so special .

FOLLOW ISPA ON INSTAGRAM and connect with your fellow ISPA members at instagram . com / ispadoyou / # ISpaDoYou

12 PULSE ^■ SEPTEMBER 2021