BY JOSH CORMAN

IN THE AUGUST ISSUE of Pulse , we briefly explored the history of revenue management in other industries , identified terms and concepts important to understanding how revenue management works in practice and evaluated its applicability to the spa industry . Now , we ’ ll look closely at the steps that spa leaders should take as they determine how — or if — their spa should tailor a revenue management strategy , as well as detailing important questions they should ask and pitfalls they should avoid along the way .

16 PULSE ^■ SEPTEMBER 2021