ISPA WANTS TO SHOWCASE the vibrant and dynamic activities of our members , and we need your help ! Submit your news , personnel updates , events and other fun happenings to us , and we ’ ll share them on our social media platforms . Here ’ s a guide to help you decide what type of content works best for each platform :

Facebook : Share general content that highlights your activities , community engagement and successes . From event announcements and recaps to member achievements and interesting articles , Facebook is the perfect place for diverse content that keeps our community informed and engaged .

LinkedIn : Focus on professional development and personnel updates . Share promotions , new hires , industry insights and professional events like conferences and webinars . LinkedIn is the ideal platform for content that fosters professional growth and connections within our industry .

Instagram : Post photos and videos that help form connections with colleagues and clients . Capture the moments that showcase the human side of your work — team outings , behind-the-scenes looks and snapshots of daily life in your organization . Instagram is all about visual storytelling and building relationships .

YouTube : Create videos that tell your brand ’ s story . From detailed tutorials and webinars to company overviews and event highlights , YouTube is perfect for longer content that provides deeper insights into your brand and its values . n

20 PULSE n SEPTEMBER 2024