“ To truly give great service, assume everyone around you is worthy of the best you have to offer.“
Isn’ t that why guests come to your spas in the first place? To feel loved and cared for?
Whether your guests are there for a facial, a 50-minute massage or a full day of treatments, they want to know the person serving them genuinely cares about their wellbeing.
THE SMALLEST GESTURE CAN MEAN EVERYTHING People yearn to be loved. They need it.
The kind word you say to your guests may be the only kind word they have heard all day— or all week, or all month. You don’ t know their personal circumstances.
The man you are serving could have only a few weeks to live. A woman could be having the worst year of her life. And now, they find themselves being served by you.
Your genuine smile may be the catalyst to turn their entire day around.
In the end, money can buy material possessions, but memories— and how we feel— are all we truly have.
Takeaway: Spread love every day. n
DR. BRYAN K. WILLIAMS is one of ISPA’ s most frequently-requested presenters. Williams is a noted authority on service excellence and leadership effectiveness.
PULSE n SEPTEMBER / OCTOBER 2025 19