TABLE OF CONTENTS SEPTEMBER / OCTOBER2025
VOLUME 35 n ISSUE 6
22 THE WOW FACTOR Menu Clarity That Sells( Without the Discount Spiral) BY JACLYNE ROE AND MARGARET LORA
10 ISPA AT 35 Let’ s Give Spa the Credit It Deserves
BY NANCY GRIFFIN
16 FOUNDERS Honoring Visionaries Who Shape Our Industry
BY JAMISON STOIKE
PAM MCNAIR • Gadabout SalonSpas JANE IREDALE • jane iredale The Skincare Makeup
18 HIGH EXPECTATIONS
Every Guest is a VIP
BY BRYAN K. WILLIAMS, D. M.
20 FREITAG’ S FACTS
Still in Demand Spa Hotels Find Buyers in a Slower Market BY JAN FREITAG
26 ELEVATE & INSPIRE Motivating Teams in Times of Stress and Uncertainty
5 Strategies for Spa Leaders to Reignite Engagement in Times of Social Stress BY JONATHAN ELLERBY, PH. D.
28
CONFERENCE COUNTDOWN
Las Vegas Like You ' ve Never Done It Smart Add-Ons for Before and After the 2026 ISPA Conference
Call for Speakers
Share Your Expertise
34 Rethinking the Trade Show Schedule What Spa Professionals Can Discover at Two Unexpected Industry Events BY SHERRIE TENNESSEE, PH. D.
36 Set Up for Success How Spa Leaders Are Building Confident, Capable Teams from Day One BY AVA BUMGARNER
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