2 A Message from Your ISPA Chair
BY KENNETH RYAN
8 ISPA News
10 Legislative Updates License to Thrive
24 ISPA Snapshot Survey The Peptide Question
34 Spa Is Where Wellness Begins
40 Town Hall Recap More Personalization, Less Pressure
44 ISPA Volunteer Groups Volunteer Voices at Work
46 Sound Off Accommodating VIP Guests
52 Foundation Focus Beyond the“ Typical” Guest
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TOWN HALL RECAP 40
54 Member Mix |
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60 Board Briefings The ISPA Leaders Circle |
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Leadership That Keeps Giving
62 ISPA Headquarters Team
KELLY GASSPARI- FLEMING
WALDORF ASTORIA CHICAGO
LINDA HIGGS PIER SIXTY-SIX
KRISTI MCLAUGHLIN MILK + HONEY
64 End Notes
BY LYNNE MCNEES
ABOUT THE COVER
THE WRITE KIND OF EXPOSURE l There’ s something satisfyingly purposeful about putting words to work— one key, one line, one idea at a time. The same holds true for media outreach. With a thoughtful earned-media strategy, well-crafted press releases and consistent outreach can help your spa put the right words on the page, tell its story and earn valuable attention. Sometimes, making headlines starts one keystroke at a time.
COVER IMAGE SHUTTERSTOCK
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