1 Lead
|
with the story, not the announcement A new treatment, menu update or leadership hire may matter deeply inside your business, but an editor |
||
needs to know why it matters to readers or viewers. | |||
Before drafting a press release, ask: What is | |||
changing? Why now? Who benefits? What larger | |||
trend does this reflect? |
2 Think
|
like the outlet An idea should not be pitched the same way everywhere. A local TV station may want a live demo. A business publication may want |
||
hiring, revenue or leadership insight. A consumer |
magazine may want what guests are asking for |
spokesperson can explain the idea in human terms. |
||
now. A trade publication wants practical takeaways |
Identify who can speak about the topic: the spa |
||
other spa leaders can use. |
director, owner, lead therapist, medical director, |
||
3 Keep
|
the pitch short A strong pitch can often be written in three or four sentences: what the story is, why it matters now, why this outlet’ s audience will care and who is available to speak. The press release |
6 Send
|
education leader or guest experience expert.
photos the right way Include one or two strong, original images when relevant, or provide a file-sharing link with clearly labeled options. Photos
|
can provide the details later. |
should not be AI-created or AI-manipulated. Include |
||
4 Make
|
facts easy to find Every press release should clearly include the who, what, when, where and why. Add contact information, website links, location details, dates, pricing if relevant and a brief description of the spa. Editors should not have to search for basic information. |
7 Follow
|
cutlines identifying people, places, products or treatments pictured, and only share images your spa has permission to provide for editorial use.
up with care A thoughtful follow-up can help. A flood of messages can hurt. Give editors time to respond, then send a brief note that adds value:
|
5 Offer
|
a real person, not just a quote Media coverage becomes stronger when a knowledgeable |