Pulse May 2018 | Page 34

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B Y A S H L E Y A LT

FROM TRADITION TO TREND : Ayurveda

The practice of Ayurveda has been around for centuries – 5,000 years to be precise – when Indian monks began looking for new ways to preserve their health .
Gaining popularity from scientific evidence of the intense effects from mind-body connection , Ayurveda continues to be one of the world ’ s most sophisticated and powerful mind-body health systems , both in modern medicine and spa treatments . The World Ayurvedic Market Analysis & Trends Report conducted by Acurray Research shows that the ayurvedic market is poised to grow at a compound annual growth rate of around 16 percent by 2025 .
Before getting into details of what constitutes the relevance of the Ayurvedic craze , let ’ s dig into a little Ayurveda history .
What is Ayurveda ? Simply put , Ayurveda is a holistic medicine practice from India . Physicians , or Vedas , determine your doshas ( internal energies within the body ), to offer dietary guidance , detox and balancing treatments along with herbal and oil remedies .
Used primarily to prevent physical and medical ailments , it has become much more than that .
In Ayurveda , there is not a one-size-fits-all diet or lifestyle routine that works for everyone . The practice respects the uniqueness of each individual and offers natural ways to treat diseases and promote health .
Ayurveda is not just a system of healing but an entire way of life that aims to bring about the perfect balance of the entire personality . It is a science of life that offers a body of wisdom designed to help people stay vibrant and healthy while realizing their full human potential .
Based on the tenets of the Hindu religion , Ayurveda is designed to prevent illness and promote wellness by balancing mind , body and spirit through massage , yoga , diet , herbs and metals that cleanse the body of impurities .
The two main guiding principles of Ayurveda are that the mind and body are inextricably connected and that nothing has more power to heal and transform the body than the mind .
If you go to an Ayurvedic doctor with a complaint , you are more likely to leave with a recipe over a prescription .
It is no wonder , then , why Ayurvedic treatments are becoming more prominent on spa menus .
The Connection Between Spa and Ayurveda With the wellness movement changing hundreds of industries through its powerful and results-driven approach , consumers are definitely enjoying this enhanced or “ next level ” spa treatment as it aligns perfectly with everything that wellness stands for .
Much like wellness , some of the most important aspects of the Ayruvedic approach
32 PULSE ■ May 2018