INSPIRING TALES OF STARTUPS, GROWTH AND OVERCOMING HARDSHIPS

BY KELLY HEITZ

Heather Kreider, L. E., R. N.

Co-founder and owner n Makes Scents Natural Spa Line Lancaster, Pennsylvania

Michael McDonald

Spa Director n Springs Eternal Spa at Omni Bedford Springs Resort Bedford, Pennsylvania

Eternal Spa at Omni Bedford Springs

Resort and Makes Scents Natural Spa Line. Their common goal? Creating a product line that reflects the feel and tradition of the Springs Eternal Spa. The result? A complete line of products and a partnership that went above and beyond even the creators’ wildest dreams.

“ With our own brand of products already incorporated into their seasonal treatment lines, expanding that partnership to create an exclusive line for them was a

natural progression.”

— Heather Kreider, L. E., R. N.

“ Building strong relationships and trust is the key to any business relationship whether it is working one on one with a client or working behind the scenes with spa partners and vendors,” says Heather Kreider, L. E., R. N., co-founder and owner of Makes Scents Natural Spa Line.“ When you work together to create products of exceptional quality that spa technicians love, it enables spas to delight guests. And that leads to repeat visits and higher retail sales. In our experience, strong partnerships facilitate growth of the spa industry.”

How They Came Together“ We were in the market for an authentic partnership with producers who create high-quality products developed by individuals who have been in the field themselves,” says McDonald. In an effort to keep everything as local as possible, McDonald turned to Kreider and her husband, Nathan who run Makes Scents out of nearby Lancaster, Pennsylvania.

“ Building relationships with all of our partners has always been an important part of our business model, and we knew that

The Bedford Bath Ritual dates back over two centuries.

62 PULSE ■ June 2017