Pulse September 2017 | Page 64

SUCCESSSTORIES INSPIRING TALES OF STARTUPS, GROWTH AND OVERCOMING HARDSHIPS Beverly Hills:The City of WELLTH vivian Henein Spa director n beverly wilshire, A Four Seasons Hotel Julie Wagner chief Executive officer n beverly Hills conference & visitors bureau expand its global reach and o matter where by inspire people to think about the people travel, KElly HEitz city in a new way. their health is still “Beverly Hills is now a sought- a top priority. Beverly Hills, after destination for health and wellness California, recognized this need and experiences that visitors add to their travel plans,” created a unique initiative to not only attract notes Wagner. “Aside from our amazing spas, we offer fitness wellness-minded tourists, but also encourage residents to prior- options such as yoga at our studios, walking paths for outdoor itize wellness. The Beverly Hills, City of Wellth campaign has enthusiasts and green space for meditation—all of which were brought together like-minded spas, hotels and restaurants within highlighted at our WELLTH event.” the city and challenged them to create packages, discounts and offerings specifically for those wellness-minded travelers. Spreading the WELLTH Creating the WELLTH Focusing on the five core building blocks of “wellth,” The Beverly Hills Conference & Visitors Bureau sought to involve local Eighteen months ago, The Beverly Hills Conference & Visitors businesses who fit the bill. Spas, of course, were a no-brainer. Bureau commissioned a study looking at future trends in luxury. “Spas are a wonderful way to unwind, recharge and embrace One of the key findings was that people want to be able to wellness that directly ties to our campaign,” says Wagner. “They continue their healthy lifestyles while away from home. “This are the perfect places to not only receive personalized services, desire to stay healthy while traveling, coupled with Mayor Lili Bosse’s Healthy City Initiative, which showcases activities that Participants in beverly Hills' city of Wellth events learned that movement is contribute to a healthy government, economy and people, helped key to a well-thy life. to formulate this concept of WELLTH, which focuses on a healthy mind, body and spirit,” says Julie Wagner, chief executive officer of the Beverly Hills Conference & Visitor’s Bureau. Derived from bestselling author and Founder and CEO of mindbodygreen Jason Wachob’s memoir, WELLTH: How to Build a Life, not a Resume, the term ‘WELLTH’ represents a new, less materialistic and more valuable life currency that encompasses wellness and is exemplified by health, purpose and happiness. WELLTH can be achieved by incorporating the five core building blocks into our daily lives: move, eat, restore, gratitude and explore. The Bureau used that concept to create a campaign that would position Beverly Hills as a top wellness destination. The campaign included using health and wellness experts, as well as celebrity Christie Brinkley, as Wellthy City ambassadors, which helped to N 62 PULSE ■ September 2017