SUCCESSSTORIES
INSPIRING TALES OF STARTUPS, GROWTH AND OVERCOMING HARDSHIPS
Beverly Hills:The City of WELLTH
vivian Henein
Spa director n beverly wilshire,
A Four Seasons Hotel
Julie Wagner
chief Executive officer n beverly Hills
conference & visitors bureau
expand its global reach and
o matter where
by
inspire people to think about the
people
travel,
KElly
HEitz
city in a new way.
their health is still
“Beverly Hills is now a sought-
a top priority. Beverly Hills,
after destination for health and wellness
California, recognized this need and
experiences that visitors add to their travel plans,”
created a unique initiative to not only attract
notes Wagner. “Aside from our amazing spas, we offer fitness
wellness-minded tourists, but also encourage residents to prior-
options such as yoga at our studios, walking paths for outdoor
itize wellness. The Beverly Hills, City of Wellth campaign has
enthusiasts and green space for meditation—all of which were
brought together like-minded spas, hotels and restaurants within
highlighted at our WELLTH event.”
the city and challenged them to create packages, discounts and
offerings specifically for those wellness-minded travelers.
Spreading the WELLTH
Creating the WELLTH
Focusing on the five core building blocks of “wellth,” The Beverly
Hills Conference & Visitors Bureau sought to involve local
Eighteen months ago, The Beverly Hills Conference & Visitors
businesses who fit the bill. Spas, of course, were a no-brainer.
Bureau commissioned a study looking at future trends in luxury.
“Spas are a wonderful way to unwind, recharge and embrace
One of the key findings was that people want to be able to
wellness that directly ties to our campaign,” says Wagner. “They
continue their healthy lifestyles while away from home. “This
are the perfect places to not only receive personalized services,
desire to stay healthy while traveling, coupled with Mayor Lili
Bosse’s Healthy City Initiative, which showcases activities that
Participants in beverly Hills' city of Wellth events learned that movement is
contribute to a healthy government, economy and people, helped
key to a well-thy life.
to formulate this concept of WELLTH, which focuses on a healthy
mind, body and spirit,” says Julie Wagner, chief executive officer
of the Beverly Hills Conference & Visitor’s Bureau.
Derived from bestselling author and Founder and CEO of
mindbodygreen Jason Wachob’s memoir, WELLTH: How to Build
a Life, not a Resume, the term ‘WELLTH’ represents a new, less
materialistic and more valuable life currency that encompasses
wellness and is exemplified by health, purpose and happiness.
WELLTH can be achieved by incorporating the five core building
blocks into our daily lives: move, eat, restore, gratitude and
explore.
The Bureau used that concept to create a campaign that would
position Beverly Hills as a top wellness destination. The campaign
included using health and wellness experts, as well as celebrity
Christie Brinkley, as Wellthy City ambassadors, which helped to
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September 2017