Of the many amenities offered in spas, refreshments( 52 percent) was the top amenity choice among millennials. This is followed by complimentary Wi-Fi( 29 percent) and personalized treatment program( 26 percent).

A significant number of millennial spa-goers( 92 percent) have experienced massage at a spa. This is consistent with findings from previous Consumer Snapshot Initiative reports in which massage ranks as the most popular treatment.

Percentage of millennials who said they have experienced a manicure / pedicure treatment. In addition, 67 percent of those who responded to the survey said they have requested a facial treatment in a spa.

In terms of booking a spa appointment, 40 percent of millennials said they prefer to book over the phone, while 43 percent opted to book using technology( i. e. online, mobile app, social media, etc.)

Percentage of tech-savvy millennials who agree that technology helps them manage tasks more easily. In addition, 71 percent of millennials felt technology leaves a positive footprint on their lives.

The majority of millennials( 69 percent) are slightly to moderately stressed, meaning less than half of this generation is stress-free.

The majority of millennials said they have heard about mindfulness but either do not practice it or have no understanding of it. This poses a great opportunity for spas to help educate potential guests on the benefits of mindfulness and convert them into loyal guests. Among those who claim to practice mindfulness, 40 percent said it is moderately effective.

March / April 2017 ■ PULSE 33