Of the many amenities offered in spas , refreshments ( 52 percent ) was the top amenity choice among millennials . This is followed by complimentary Wi-Fi ( 29 percent ) and personalized treatment program ( 26 percent ).

A significant number of millennial spa-goers ( 92 percent ) have experienced massage at a spa . This is consistent with findings from previous Consumer Snapshot Initiative reports in which massage ranks as the most popular treatment .

Percentage of millennials who said they have experienced a manicure / pedicure treatment . In addition , 67 percent of those who responded to the survey said they have requested a facial treatment in a spa .

In terms of booking a spa appointment , 40 percent of millennials said they prefer to book over the phone , while 43 percent opted to book using technology ( i . e . online , mobile app , social media , etc .)

Percentage of tech-savvy millennials who agree that technology helps them manage tasks more easily . In addition , 71 percent of millennials felt technology leaves a positive footprint on their lives .

The majority of millennials ( 69 percent ) are slightly to moderately stressed , meaning less than half of this generation is stress-free .

The majority of millennials said they have heard about mindfulness but either do not practice it or have no understanding of it . This poses a great opportunity for spas to help educate potential guests on the benefits of mindfulness and convert them into loyal guests . Among those who claim to practice mindfulness , 40 percent said it is moderately effective .

March / April 2017 ■ PULSE 33