Pulse June 2017 | Page 64



How Creative Partnerships Can Lead to Spa Magic

Heather Kreider , L . E ., R . N .
Co-founder and owner n Makes Scents Natural Spa Line Lancaster , Pennsylvania
Michael McDonald
Spa Director n Springs Eternal Spa at Omni Bedford Springs Resort Bedford , Pennsylvania

An important factor in the success of any industry is collaboration , but I ’ d venture to say that when spa people come together , the result can be utter magic — for both sides . This was the case for the Springs

Eternal Spa at Omni Bedford Springs
Resort and Makes Scents Natural Spa Line . Their common goal ? Creating a product line that reflects the feel and tradition of the Springs Eternal Spa . The result ? A complete line of products and a partnership that went above and beyond even the creators ’ wildest dreams .
“ With our own brand of products already incorporated into their seasonal treatment lines , expanding that partnership to create an exclusive line for them was a
natural progression .”
— Heather Kreider , L . E ., R . N .
“ Building strong relationships and trust is the key to any business relationship whether it is working one on one with a client or working behind the scenes with spa partners and vendors ,” says Heather Kreider , L . E ., R . N ., co-founder and owner of Makes Scents Natural Spa Line . “ When you work together to create products of exceptional quality that spa technicians love , it enables spas to delight guests . And that leads to repeat visits and higher retail sales . In our experience , strong partnerships facilitate growth of the spa industry .”
How They Came Together “ We were in the market for an authentic partnership with producers who create high-quality products developed by individuals who have been in the field themselves ,” says McDonald . In an effort to keep everything as local as possible , McDonald turned to Kreider and her husband , Nathan who run Makes Scents out of nearby Lancaster , Pennsylvania .
“ Building relationships with all of our partners has always been an important part of our business model , and we knew that
The Bedford Bath Ritual dates back over two centuries .
62 PULSE ■ June 2017