THE WIDE VARIETY OF RELEVANT , TIMELY EDUCATIONAL OPPORTUNITIES available to attendees at each ISPA Conference is one of the event ’ s chief draws , and this year ’ s lineup of Knowledge Builder Sessions is no exception . Whether you are seeking to unlock your full potential as a leader , improve your spa ’ s retail sales efforts or refresh your treatment menu to reflect shifting consumer trends , the Knowledge Builder Sessions at the 2022 ISPA Conference have got you covered .

We ’ re thrilled to share a selection of the Knowledge Builder Session speakers and topics in the space below .

2 – 3 PM

2 – 3 PM

2 – 3 PM

Unlock Your Big Deal Energy : How to Lead with Audacity

PRESENTED BY ERIN KING

In this rapid fire session , electrifying entrepreneur and bestselling author Erin King will instruct attendees on how to activate their audacity to level up personally and professionally as she demonstrates the unique impact of audacious leadership and how it can be applied to the lives and work of spa decision makers .

Reinventing Talent Acquisition and Retention Strategies

PRESENTED BY RITA BARRETO

If finding and keeping talent is keeping you up at night , then you will want to join Rita as she shares immediate actions you can take to become a talent magnet . Chances are your talent is your biggest expense and your biggest competitive advantage — reinvent your systems for future success .

Proven Pricing Strategies

PRESENTED BY ADAM HAYASHI

In this session loaded with practical guidance on pricing strategies , revenue management expert Adam Hayashi will define and demonstrate the key concepts and processes — including variable pricing , dynamic pricing and dynamic availability strategies — spa leaders can employ to increase profits and make the most of guests ’ demand for everything their businesses have to offer .

8 – 9 AM

8 – 9 AM

8 – 9 AM

Digital Persuasion : Ignite Your Influence

PRESENTED BY ERIN KING

When you type , text or tweet , how persuasive are you ? What if changing just ONE word could make you twice as influential online ? Get ready to learn exactly how to create social media content that persuades others to stop their scroll , lean forward , and SAY YES . Using the tested , proven “ PUB ” method , you will become empowered to tell a better story and share a stronger message . It ’ s time for you to attract attention , increase influence and sell smarter in today ’ s digital world .

New Era , New Consumer

PRESENTED BY : RUSSELL DONALDSON AND COLIN McILHENEY

Did someone say “ data ?” Join research experts and longtime ISPA partners Russell Donaldson and Colin McIlheney from PricewaterhouseCoopers as they unveil the “ Big Five ” statistics from the 2022 ISPA U . S . Spa Industry Study for the very first time and discuss critical takeaways from ISPA ’ s most recent spa and consumer research .

Diversifying Spa Offerings for the Modern Consumer

VERENA LASVIGNE , CATHERINE PHILLIPS , JAMES GU MODERATOR : TBD

As consumer interests , habits and preferences continue to evolve , spas are uniquely positioned to meet their needs with a wide range of treatment options , wellness-focused services and technologies . Join an expert panel of spa leaders for a wide-ranging discussion as they offer relevant , “ boots-on-the-ground ” insights about the wealth of creative options at spas ’ disposal and the benefits of a diversified , well-balanced menu .

12 PULSE • APRIL 2022