Spa Trends to Implement Today
Deborah Evans Parker, Lisa Starr & Cary Collier
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Practical information on current spa trends and how to
implement effectively
How to build brand identity while staying on trend
Spa & Wellness: Driving the Opportunity
in Hospitality
Andrea Foster
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The impact the economy and lodging
market performance have on hotel and
resort spas
Ways to apply this knowledge to
spa-related operations
Five-Star Global Spa Trends
Delivering Exceptional Service
Amanda Frasier & Jeff Wielgopolan
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An overview of what is trending at fivestar spas around the world
How to deliver exceptional service
against those trends
BUSINESS HEALTH Discover
strategies and business boosters that
will positively impact your bottom line.
Get Gift Card Savvy! Maximizing the
Power of Gifting
Patti Biro
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The Art of Pain-Free Profitability:
Adventures in Doing Less and Earning
More
Paula Gregorowicz
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Connecting with Customers
Scott Friedman
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How to create an open and engaging
culture that motivates employees to
deliver on the brand promise
Ways to establish immediate rapport in a global market
Learning to Utilize Your Inventory
Tom Shay
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The importance of getting rid of dead
inventory and investing in inventory
that moves quickly
Strategies for what spas should and shouldn’t do to
increase retail sales
Effective year-round use of gift cards to
drive new guests
How your team can sell and upsell to drive gift card sales
and redemptions
How to identify your number one area of profit
leakage that is costing you money
One powerful question to use each day to focus your
energy on the biggest impact actions
The Wellness Solution:
Keys for Successful Wellness Programs,
Services and Products
Dr. Trevor Cates
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The keys to successful wellness program
service and products in spas
How to determine which wellness offerings are right for
your spa and how to effectively implement n
VISIT attendISPA.com to get the most
updated PDS descriptions and ISPA
Conference & Expo information.
August 2015
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