Guests are welcomed at an urban , modern reception area once they step into the newly renovated Adam Broderick Salon & Spa .
Exceeding Guests ’ Expectations From the start , Broderick ’ s vision is to bring the high standards he was used to while working in Manhattan into his own salon & spa business . Thus , “ exceeding guest expectations ” has become a work mantra as he instills this very same standard to his staff daily .
“ Guests want value more than ever ,” Broderick says . “ Whether that is a US $ 200 Natura Bisse Facial experience or one of our three-pack facials , they look for value . For our guests , value for their money means noticeable results .”
Its anti-aging treatments are among the spa ’ s popular services . Guests are offered a wide range of facial treatment selections , which include SkinCeuticals Science Therapy , Éminence Organic Skin Care Botanical Facial and 30-minute Express Facial for guests who do not have the time for longer treatments .
To meet the demands of guests who want products without the harmful ingredients , Broderick made sure that the spa carries organic products . “ When it comes to these types of guests , we see clients fall into two categories . The natural-oriented clients sometimes have a more relaxed attitude about the natural aging process , while those who focus on results expect facial treatments that use the top anti-aging products ,” he says .
Broderick also recognizes that the majority of their guests are busy , working professionals , which is why integrating technology into the spa was an important business strategy . He also carefully looks into convenience for its guests , especially when creating the menu of services . Offering a full-range of services meant giving guests the convenience of addressing all their beauty needs in one visit under one roof .
Staying Competitive Broderick is aware that one of their biggest competitors are membershipbased day spas , which is why he ensures that they offer their own unique
August 2016 ■ PULSE 17