Guests are welcomed at an urban, modern reception area once they step into the newly renovated Adam Broderick Salon & Spa.
Exceeding Guests’ Expectations From the start, Broderick’ s vision is to bring the high standards he was used to while working in Manhattan into his own salon & spa business. Thus,“ exceeding guest expectations” has become a work mantra as he instills this very same standard to his staff daily.
“ Guests want value more than ever,” Broderick says.“ Whether that is a US $ 200 Natura Bisse Facial experience or one of our three-pack facials, they look for value. For our guests, value for their money means noticeable results.”
Its anti-aging treatments are among the spa’ s popular services. Guests are offered a wide range of facial treatment selections, which include SkinCeuticals Science Therapy, Éminence Organic Skin Care Botanical Facial and 30-minute Express Facial for guests who do not have the time for longer treatments.
To meet the demands of guests who want products without the harmful ingredients, Broderick made sure that the spa carries organic products.“ When it comes to these types of guests, we see clients fall into two categories. The natural-oriented clients sometimes have a more relaxed attitude about the natural aging process, while those who focus on results expect facial treatments that use the top anti-aging products,” he says.
Broderick also recognizes that the majority of their guests are busy, working professionals, which is why integrating technology into the spa was an important business strategy. He also carefully looks into convenience for its guests, especially when creating the menu of services. Offering a full-range of services meant giving guests the convenience of addressing all their beauty needs in one visit under one roof.
Staying Competitive Broderick is aware that one of their biggest competitors are membershipbased day spas, which is why he ensures that they offer their own unique
August 2016 ■ PULSE 17