MEMBER PROFILE
Adam Broderick Salon & Spa's interior design is cozy with neutral tones.
set of packages and programs to stay
competitive.
“We have been marketing short,
results-oriented spa packages that deliver a
better frequency as well as better results
for our clients,” Broderick says. “We are
relying on increased amenities for clients
such as complimentary Starbucks coffee,
wine for evening clients, upgraded linens
to better Wi-Fi as mainstays of our
programs.”
On a regular basis, the salon & spa
offers three different types of packages
that make for popular gift ideas for
guests. Its most time-extensive
package, Give Bliss, is a six-hour, headto-toe beauty makeover for a full
relaxation experience.
The spa also attracts groups
through its spa parties. Girls Night Out
is a popular spa party offering, while
Mini Me Child parties draw the
younger guests into the spa.
The Customization Factor
Broderick believes it is important to meet
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customers’ needs through customization.
“We have an innovative new program
called ‘My Massage’ which we launched a
year ago. It makes it easy for the client to
see a list of add-ons to their service,” he
says. “Guests are customizing their own
service even before a treatment begins.
Some of the customizations are
complimentary while a few add-ons are
with extra charge. The program has been
very successful and we have added it to
our facial program as well.”
For instance, guests may avail of a
15-minute de-stress scalp massage for an
extra US$25 on top of their full body
massage treatment or enjoy a complimentary dry brush exfoliation with a
deep-tissue massage.
To empower staff members to
recommend customized treatments to
guests, Broderick invests in proper
education and training. “We rely on
one-on-one coaching and include roleplaying in order to build confidence in
selling services and products. We also
utilize our training studio for group
meetings, including Microsoft
PowerPoint presentations to keep the
group focused and engaged,” he says.
Part of the customization experience
is to create market-specific services. To
cater to its male guests, the salon & spa
offers male-exclusive treatments like
brow grooming service called Guybrows
and hair or beard service called Men’s
Express Gray Blending.
In the end, for the salon & spa that
was once honored “Salon of the Year”
by Modern Salon Magazine, it’s about
paying attention to the guests and
making sure that the people behind
Adam Broderick Salon & Spa remain true
to the brand of providing urban chic
salon and spa experiences in a suburban
setting. After all, this has what made the
salon & spa unique from its competitors
at the onset. n
ABOUT THE SPA
Adam Broderick Salon & Spa
Renovation: 2015
Flagship Location Square
Footage: 12,000
Signature Salon Services:
ab Rebuilder Hair Treatment and
ab Well Water Remedy Hair
Treatment
Signature Spa Treatments:
ab Moroccan Massage Ritual
Products: SkinCeuticals, Natura
Bisse International, Eminence
Organic Skin Care
Address:
89 Danbury Road
Ridgefield, Connecticut
Phone: 1.203.431.3994
Website: adambroderick.com