The warm weather also means trading heavy moisturizers
with lighter versions and treating the skin to a microdermabrasion treatment to slough off dead cells.
Wing, on her part, predicts the end of the “no makeup”
look. “Trending now are bright red lips, bold full lashes and
pops of color for the eyes,” she says.
As for nail trends, she has seen a demand for bright
seasonal colors and natural nail care. Soto-Carlisle agrees that
bright nail colors are all the rage now, adding that simple
French manicures are a thing of the past. “Nails have really
become an accessory to a woman’s everyday wardrobe,” she
says. “Metallic tones are a must-have for the season.”
Skin-Care Trends
In skin care, Éminence Organic Skin Care CEO Boldijarre
Koronczay has seen an increase in consumer demand for
products that help repair and heal skin damaged by environmental stressors. “People are more and more aware of the
necessity of sunscreen and the importance of after-care. Not
only should you be wearing sunscreen, but you should help
your skin heal and rehydrate after exposure to the elements,”
he says.
“As we enter the summer
months, the trends are moving
away from matte lips and skin.
Instead, the complexion should
look and feel light with a satin
finish. Lips are glossy. Lashes
are the focal point, with lash
extensions being all the rage.”
— NATALIE SOTO-CARLISLE, jane iredale
jane iredale launches The Good Glow
summer collection, with includes
redesigned bronzers and the brandnew Flirt LipDrink SPF 15 lip balm.
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August 2016
Shankara VP of Sales & Marketing Gina Preziosa says
women who are aging are more concerned about their skin
now and are aware that damage from the sun, lack of sleep
and poor lifestyle will eventually show on their skin. In
general, Preziosa says women between 20 to 40 years old are
a growing demographic for skin-care retailers. “These women
now realize that they need to
start earlier in taking care of
their skin than their mothers
did!” she says.
Barbara Close, founder and
CEO of Naturopathica, says
there is an influx of savvy
consumers who are embracing
the from-the-inside-out approach
to wellness, understanding that skin
Éminence Organic Skin Care’s new Repair & Protect Collection helps combat
environmental stressors, including pollution and harmful UV rays.
health starts with what one puts into the body. “Choosing
anti-inflammatory foods and fortifying your diet with antioxidants and omegas that repair and protect your skin helps with
every skin concern, from fine lines and wrinkles to acne and
rosacea,” Close says. “We’re also seeing ingestibles enter the
market that are specifically formulated to improve skin health
and appearance.”