“People are more and more aware of the necessity of sunscreen and
the importance of after-care. Not only should you be wearing
sunscreen, but you should help your skin heal and rehydrate after
exposure to the elements.”
— BOLDIJARRE KORONCZAY, Éminence Organic Skin Care
In response to the “food for skin” trend, Naturopathica
launched Burdock Radiant Skin Tincture which features
burdock, an antioxidant-rich herb with cleansing and purifying
properties and Oregon grape root, a key herb for eczema,
psoriasis and rosacea.
Seeing Results
Ultimately, a consumer trend that has yet to go away is
women’s need to see results. “Convenient and results-driven
skin-care solutions are of top priority among busy women
everywhere,” Wing says.
She thinks that this is the reason why both the spa’s
highly popular signature line of Sothys Facials and chocolateinspired line of cocoa-infused body treatments are popular
among its guests. The body treatment uses the spa’s new
signature line of proprietary products created by Tara Spa
Therapy exclusively for the spa. Older women (ages 50 to 60)
are the ones in particular that highly demand to see visible
results from their anti-aging skin-care products.
As for Naturopathica, its most popular spa treatment is the
Signature Bio-Energy Lift, a multi-step treatment that uses
microdermabrasion technology. “This treatment is attracting
loyal following because it combines effective yet gentle
technology with high-performance ingredients,” Close says.
She adds that as far as the target market is concerned,
there is a rapid demographic shift to include younger millennials who are quality-driven, have done their homework and
are willing to invest in holistic experiences.
“As wellness becomes more
mainstream, savvy consumers
have become skeptical of ‘hope in
a jar’ marketing claims and
frivolous treatments. They are
looking for ways to feel better
every day and address chronic
conditions, from back pain to
eczema and rosacea.”
Naturopathica blends plant science with technology to inspire guests to
embrace beauty rituals.
— BARBARA CLOSE, Naturopathica
August 2016
■
PULSE
29