and other skin cancers is well-established,” she says.
Therefore, raising awareness on sun protection is vital in the fight against skin cancer.“ We believe it is crucial to educate the public about proper sun protection because skin cancer is one of the only preventable cancers, yet it is also one of the most prominent,” says colorescience PR / Brand and Field Marketing Manager Alyssa Schott.
A guest at The Spa at Belmond Charleston Place surfs outdoors wearing the spa ' s " I Will Reflect " bracelet, which are sold at the spa as part of its campaign to help raise funds for skin cancer research.
“ I created the‘ I Will Reflect’— a Melanoma Awareness and Prevention initiative— to educate the Charleston community about the importance of sun safety, skin protection and the significant dangers of melanoma.”
— ANNETTE SANDFORD-LOPEZ, The Spa at Belmond Charleston Place of skin cancer with simple and regular use!” says COOLA Suncare VP of Sales Melissa Mao.
Livia Reddington, director of spa at Willow Stream Spa at the Fairmont Kea Lani, Maui, says it’ s important to make it a habit to perform a head-to-toe and monthly self-exam of one’ s skin as well as schedule an annual appointment with a dermatologist for the early detection of skin cancer.
“ Skin health is a lifestyle choice, both inside and out. Effective sun protection goes beyond the initial application of broad-spectrum sunscreen. Taking a holistic approach is the key to keeping skin healthy,” she says.
COOLA Suncare offers a compact collection of products that protect the skin from harmful UV rays.
There are numerous reasons why proper sun protection should be part of everyone’ s daily regimen.“ Environmentally speaking, our ozone layer is depleting and as such, our bodies are at greater risk from harmful rays. Skin cancer is on the rise, and sunscreen has been proven to decrease the development
Skin Aging Aside from the risk of developing skin cancer, exposure to the sun’ s UV rays is also the main culprit for skin aging.“ The sun is our skin’ s worst enemy when it comes to skin damage and premature skin aging, which is why sun protection is so important. Up to 90 percent of visible changes commonly attributed to aging are caused by UV radiation from the sun,” says Dr. Dennis Gross Skincare Director of Sales for Pro and E- Commerce Sue Thomas.
“ Aesthetically speaking, the use of sunscreens helps to prevent and reduce the appearance of facial brown spots, skin discoloration, facial red veins and blotchiness. It also slows
42 PULSE ■ August 2016