Pulse August 2016 | Page 45

Osmosis Pur Medical Skincare is formulated without artificial chemical ingredients that are known to increase skin inflammation. the development of wrinkled, prematurely aging skin—so the question is, why wouldn’t anyone use proper sun protection?” says Mao. But not all sunscreens are made the same. Osmosis Pür Medical Skincare CEO Dr. Ben Johnson advises his clients to avoid artificial sunscreen as it could lead to skin aging. “The biggest myth is that artificial sunscreens are not harmful. Research proves that is not true. The truth is these chemicals become a source of aging and damage,” he says. “My formulations avoid artificial chemical sunscreens because they are known to double inflammation in the skin. Zinc, titanium and scalar waves are the preferred ways to provide full-spectrum protection.” Many female consumers skip sunscreen because they do not like the smell or find the product heavy or tacky on the skin. However, Peters says to prevent signs of aging, sunscreen must be worn 365 days a year—no excuses! “This is why cosmetic elegance was central to our development of the SPF 50. It has no odor, it’s quite sheer and leaves no white residue,” she says. Reddington says it’s a misconception among consumers to believe that sunscreens should feel greasy. “The reality is that sun care should feel as great as it protects,” she says, adding that Kerstin Florian Sun Care Collection, a product line the spa carries, has lightweight formulation. Wearing Sunscreen But convincing guests to wear their sunscreen is often not easy. “The most challenging part about educating people on sun protection is two-fold. First is to wear their sun protection daily. The best sunscreen you can buy is one that you want to put on every day. Second would be the message of reapplication. Most guests likely don’t know they should be reapplying sunscreen this frequently, let alone actually doing it,” Scott says. Rather than fight the uphill battle of convincing guests to wear sunscreen daily, COOLA Suncare is taking a different approach. “We began incorporating sun protection into innovative and multipurpose products that clients and guests could use year-round. We have created multi-functional products that incorporate SPF so clients are able to apply sun protection with their everyday routine—whether it be through a Dr. Dennis Gross Skincare offers broad-spectrum defense against the sun. August 2016 ■ PULSE 43