“Over the past three decades, more
people have had skin cancer than all
other cancers combined. One person
dies of melanoma every hour! An
estimated 74,000 new cases of
invasive melanoma will be diagnosed
in the U.S. in 2016.”
— LISA CRARY, Sanitas Skincare
L&L Sun Protective Fashion offers handmade parasols for a stylish way to
protect oneself from the sun's UV rays.
moisturizer, a primer, a setting spray, BB cream, tinted lip—
you name it!” says Mao. “We also create products that utilize
both traditional active ingredients (chemical) and physical
active ingredients (mineral), so that no matter a person’s
preference, there is a healthy option available from COOLA.”
The younger guests also have the tendency to ignore sunsmart advice. “Most young people are still interested in
getting a [tan] under the sun but don’t realize the damage it is
doing. Getting Vitamin D from the sun is one thing, but
when you put yourself in the sun to purposely get a darker
skin color, you’re not doing your skin any favors,” says Lisa
Selwitz, CEO of L&L Sun Protective Fashion.
44
PULSE
■
August 2016
Raising Awareness
As part of its sun awareness campaign, The Spa at Belmond
Charleston Place launched its “I Will Reflect” campaign,
which was one of the 2013 ISPA Innovate Award winners.
“I created the ‘I Will Reflect’—a Melanoma Awareness and
Prevention initiative—to educate the Charleston community
about the importance of sun safety, skin protection and the
significant dangers of melanoma,” Sandford-Lopez says.
At the center of the campaign are special bracelets that
glow every time the wearer’s
Exuviance Skin Lab's sunscreen
skin
is exposed to harmful
is formulated with sheer mineral
and green tea extract.
sun rays. “All proceeds from
the bracelets go to fund basic,
translational and clinical
research into the cause and
treatment of skin cancer and
education,” she says.
The spa also offers an
“I Will Reflect” Facial
treatment, developed in
partnership with the Medical
University of South Carolina,
Dermatology Dept. At the
end of the treatment, guests
are given sun safety tips and
take home a “mole check”
card to encourage them to
conduct a self-exam at
home or schedule an annual
skin check by a health-care
professional. Ten percent of
the cost of the facial
treatment is donated to skin
cancer research.
(CONTINUED ON PAGE 46)