MEMBER PERSPECTIVES
Buddha Spa
Creating Unity Through Education and Technology
razil has the fastest
growing spa industry in
South America, it’s also
in the top 20 wellness
tourism markets in the
world. With such a large chunk of Latin
America’s spa market, Brazil is a
breeding ground for a day spa franchise
system like Buddha Spa.
With over 30 locations throughout
Brazil, Buddha Spa has become the
B
largest day spa franchise in the country.
That growth is exciting for Gustavo
Albanesi, managing partner of Buddha
Spas, but it also presents quite a few
challenges. Albanesi gives a little insight
on keeping up with the people and the
times in such a vibrant wellness market.
Keeping a Cohesive Unit
As the largest day spa network in Brazil,
Buddha Spa must always strive to
The Buddha Spa aesthetic is elegant and sophisticated, no matter which location you're in.
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August 2017
replicate impeccable customer service
and experience across 30 locations.
“People management, I believe, is
always a challenge when we speak about
franchises,” says Albanesi. “We dedicate
large investments and a lot of effort in
training not only therapists and recep-
tionists, but also franchisees, so we can
guarantee our quality and standards.”
The goal behind Buddha Spa’s
franchise program is to allow entrepre-
neurs to realize their dreams
of owning their own
business, while keeping the
Buddha Spa brand cohesive.
To achieve both goals, the
company offers training every
six months, both in-person
and online.
Job satisfaction and
retention is also extremely
important to Albanesi’s
franchise system. He wants
employees to learn and grow
within the Buddha Spa
network. Quality spa
employees are currently
lacking all over the world,
so keeping skilled and
knowledgeable
workers in-house is vital to
each franchise’s survival,
which is why Buddha Spa
has such a strong career