MEMBER PERSPECTIVES
(CONTINUED FROM PAGE 21)
demands, Buddha Spa is currently transi-
tioning all appointments to an online
booking and scheduling platform. This
online system will also include an on-
demand booking app that will allow
therapists to make themselves available
when customers need them. “On-demand
spa services has become such a huge
trend world-wide, so we are jumping on
the opportunity to allow our therapists to
take control of their customers. This new
system will keep both clients and thera-
pists from going elsewhere and literally
allow Buddha Spa to be in the palm of
our customers’ hands.”
Albanesi plans to hire additional on-
demand therapists to meet the expected
increase in services once this app is
launched in September. The existing
Buddha Spa online training program,
complete with manuals, video
instruction and quizzes, will serve as a
tool to keep both full-time and on-
demand therapists on the same page.
To market this new service, as well as
keep existing Buddha Spa locations top
of mind to customers, Albanesi is using
Facebook, Instagram, email marketing
and the company’s blog. “We also
frequently make partnerships with social
media influencers so they can introduce
Buddha Spa to their followers,” he adds.
The key is to keep Buddha Spa at the
forefront of people’s minds so when
someone in Brazil thinks spa, they think
Buddha Spa. n
SPA QUICK FACTS
Facilities/amenities: 30 locations
in Brazil
Percentage of guests (male vs.
female): 36 percent male vs. 64
percent female
Number of full-time spa staff: 305
Product lines used: Smart Spa (our
own cosmetic line)
Most used marketing channel:
Internet—social media, email
marketing, etc.
Website: buddhaspa.com.br and
smartspa.com.br
Phone Number: +55.11.9754.85555
Facebook: facebook.com/buddhaspa
Instagram: @buddhaspa
Left: The Buddha Spa waiting areas all take cues from traditional Asian decor. Right: As on-demand therapy grows, Buddha Spa is striving to be on the
forefront with both its people and technology.
22
PULSE
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August 2017