Pulse August 2018 | Page 54
Pros
Cons
THE
AND
of Working
with Influencers
By ireNe
MaCaBaNte
Influencer
marketing is a confusing
part of the marketing
puzzle that can leave small
spas and brands unsure how
to proceed. How do you
know if working with
influencers is right
for you?
52
PULSE
■
August 2018
Pulse August 2018 | Page 53
Pulse August 2018 | Page 55
Joomag
is a leading digital publishing and content experience platform that helps businesses
create, distribute, and analyze high-design editorial content, including digital magazines, online catalogs,
digital brochures, sales proposals, and marketing reports. Powered by AI and content automation,
Joomag
enables marketers, publishers, and non-creatives to produce professional, interactive
content at scale.
The platform delivers an exceptional, mobile-optimized reading experience and improves content performance with
individual level analytics, audience insights, and segmentation tools. By uncovering reader interests and
enabling re-engagement through targeted campaigns and personalized content recommendations,
Joomag
helps businesses increase reader engagement and drive higher conversion rates.