Who is an influencer?
It’ s important to understand what an influencer is and how they use their following to market partnerships with brands to decide if this is the right route for you.
An influencer is a person with an online presence who has the potential and ability to influence the opinions, behaviors and even purchasing decisions of their sizeable audience of fans and followers.
There are three levels of influencers:
1.
Mega-Influencers
These flat-out famous folks are actors, musicians, athletes, reality celebs or social media icons that monetize their celebrity power. They usually have over one million followers across all their channels. They have extensive reach, but very low
engagement levels— between two percent and five percent. They are most commonly used for creating buzz and awareness, and fast.
Example influencer: Becca Tilley Instagram handle: @ beccatilley Followers: 1.1 million
2.
Macro-Influencers
These are the bloggers, creators and journalists of the world. They typically have between 20,000 and 1 million followers and their engagement levels are between five and 25 percent higher than mega-influencers. They have a decent amount of celebrity but aren’ t
BECCA TILLEY
BECCA TILLEY
BECCA TILLEY
KATHLEEN BARNES
August 2018 ■ PULSE 53