the best (and easiest) ways to increase your spa’s
social media presence and achieve your revenue goals.
1.
less is more. Choose one or two platforms only and
think quality over quantity. It’s better to stay focused and
post less often than to spread yourself too thin. All of the social
media sites have advantages but Facebook is still the best place
to start. Now that Facebook and Instagram are owned by the
same company, you can link your accounts and the same post
will show on both platforms.
2.
the basics. Whether you are building your
Facebook page for the first time or it’s been established
for a while, don’t forget the basics. Your profile photo is the
face of your company. Use your logo or a photo that best
represents your brand. Your cover image is free advertising; use
it to promote a special or a seasonal treatment. Also, there is a
new call-to-action feature you can add to the top of your
profile. This is a quick way for customers to get in touch. You
should also check and make sure your “about” section tells
a compelling story about your spa using relevant keywords.
Search engines pull from this section for organic search,
which will increase your chances of falling higher in the
rankings.
3.
engaging posts. Done right, your social media
platform is a key way to get your audience to interact
with you. When you only push out content, you won’t receive
much back. By posing questions and responding quickly to
customers’ inquiries, you will encourage your audience to start
conversations. This leads to more engagement, which gives
your posts more priority in a very competitive news feed.
Facebook’s new algorithm prioritizes pages with high
engagement. Ensure you’re showing up on your followers’ news
feeds by posting engaging content.
images. The images you choose are critical to your
success. Your photos need to be well-lit and in high
definition. These images tell your story, so they should be
personal and authentic. When customers feel connected, they
are more likely to share your images and trust you. Try to use
real photos of your spa and staff, not stock photos. Think
about your brand and how it is different than others in the
marketplace. Use photos that represent your brand’s unique
voice and let them set you apart from others in a highly
competitive market.
4.
August 2018
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