5. Mix it up. How do you keep your followers interested?
6. #Hashtags. End your post with a few hashtags.
By posting different types of content. Try adding video
to your feed. Brightcove’s social media study found that social
video generates 1,200 percent more shares than text and
images combined. Also, Facebook currently gives videos
priority over photos, so they will be seen by more people.
Keep your content fresh by including a variety of photos
and videos. Track which posts receive the most engagement to
see what your customers respond to the most.
Using popular hashtags will help make your content
more searchable. Customers use hashtags to search for services
or places that most interest them. Hashtags that are successful
include treatment types like #facial or #massage, cities where
you are located, and days of the week like #wellnesswednesday
or #feelgoodfriday.
60
PULSE
■
August 2018
“one of the easiest ways
to increase your social
media presence is by
utilizing partnerships.”
share reviews. Facebook has a rating system that
allows customers to share their experiences. People trust
online reviews. It’s as if a friend has given them a personal
referral. This is a powerful way to attract new business. Also,
many email software programs can integrate with your
Facebook page making it easy for customers to become
reviewers. With those two quick additions, your review
numbers will skyrocket and so will the trust in your brand.
7.