Pay to play . In order to reach new potential
8 . customers on social media , you are going to have to pay . Fortunately , advertising costs are low . You can “ boost ” a post or pay for an ad for as little as $ 10 . You don ’ t need to use paid advertising for all your posts , just the content that adds the most value to your customers and your brand . This is also a great way to get past the engagement algorithm Facebook recently launched . Boosted advertisements don ’ t fall within the parameters , keeping your content front and center to your target markets .
Cross promote . Look at all your marketing communication tools — e-newletters , mailings , social media ,
9 . flyers and brochures — to make sure they leverage all channels of your brand . Include your social media buttons in your email communications or link to your spa menu on social media . This will strengthen your presence and give your customers different ways to communicate with you .
Build partnerships . One of the easiest ways
10 . to increase your social media presence is by utilizing partnerships . First , look at the companies closest to you . Are you located in a hotel or near other companies with an established social media presence ? Collaborate on social campaigns to leverage each other ’ s followers .
Try serving a food item or a cocktail from the bar next door at your next event . Tag them in your post and ask your new friends to share it . This strategy will let their followers know they recommend you , which will build trust in your brand . You can follow this same strategy with well-known wellness leaders , fitness instructors , makeup artists and other influencers .
For more tips on working with influencers , head to page 55 .
Be the talk of the town . One quick way to
11 . build excitement around your brand is by creating a Facebook event . Many people don ’ t know that once someone indicates that they are interested or going to an event , it will show up on their friend ’ s Facebook pages and extend your reach further . Also , on your Facebook page , events receive priority and are posted at the top .
game changer . Running a Facebook contest can
12 . be a game changer for growing your business . You have to follow Facebook ’ s rules ( that change often ), but in return you ’ ll gain new likes and followers . One example of a successful campaign is a “ Like and Comment to Win ” Contest . You could ask , “ Which treatment would you most want to have ?” with photos of a massage , facial and mani / pedi . If Facebook users like and comment with their choice , they would have a chance to win the service they chose . Make sure you keep the language simple and clearly state when you will be posting the winner . This would be a great post to boost ! n
PaM BuCkliNger , is the content marketing director at wtS International . wtS is an international leader in the spa and fitness industry . Pam ’ s primary responsibilities include developing high-impact marketing content , both print and digital , as well as creating social media campaigns for more than 50 facilities .
August 2018 ■ PULSE 61