TECHNOLOGY IN THE WORKPLACE has transformed how we work and communicate and even the services spas offer to their guests . In a recent ISPA Town Hall , panelists Jennifer Kirby , Luane McWhorter , Daniel Spencer and Geraldine Kasuba shared insights on the types of technology-driven services available in their spas . In addition , they discussed technology-based operational tools and resources they use to help improve efficiencies within their business .

Success stories from implementing technology-focused services “ Being able to enhance the overall immersion of the guest experience has been great ,” said Daniel Spencer .“ From the time they arrive , we can shift them into a state of relaxation quicker with technology .”

“ First , it ’ s definitely a personalized , bespoke experience to each guest ,” said Jennifer Kirby .“ Second , we use technology to build new business strategies , and third is the ROI . It ’ s improving your performance — not only with the bottom line , but it keeps the team energized .”

Approaching the marketing rollout strategy “ For our treatments ,” said Spencer , “ we do promotions and spend the first couple of months pushing it out at a promotional rate , get the team talking about it and price it at a rate that will keep the treatments consistent . From there , it goes to social media and to the media . We work with local TV stations and reporters that will come to the spa to write articles highlighting the treatments .

“ For amenities ,” he continued ,“ that usually goes out to media , but that ’ s also where social media plays a big

part . When the guest comes in for their service and gets their tour , the staff make sure to educate the guests on our amenities .”

“ We start with training our team , and every provider has the opportunity to try the service ,” said Geraldine Kasuba .“ From there , we inform the hotel , and the leadership team tries the services . We also create marketing campaigns ; influencers come and include it on their social media channels , and we also reach out to some local publications so the community is aware .”

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